Keeping Your Client Out of the Loop Can Get You Out of a Job

Posted by Erwin Felicilda on Feb 20, 2011 in Features | 1 comment

I recently heard from a very young hip company that had hired a group to “handle” their social media for their new product.  The social media company’s contract was up for renewal and they were days away from well being fired.  This social media company told the client basically they did not know what they’re doing and leave it up to them because they will take care of it.  Now when the client asked questions they almost repeated this sentiment and they did not take any of their questions seriously.  In fact when the client asked questions about their new social media campaign and the social media group they hired was really annoyed repeating their mantra “You guys don’t know anything about this.  Don’t worry we’ll take care of this.” Could you imagine having an architect remodeling your house or a doctor handling your treatment and just saying “You don’t know anything about this so don’t worry about it.”

Now look I get it.  As a social media marketer the client usually doesn’t get it and we all have been faced with a surly executive that doesn’t believe in the value of social media.  Some social media professionals cannot convey quickly or assertively why this is imperative to incorporate social media.  For instance Twitter is the worlds new 1-800 customer service number where the sentiment about your latest customer experience is mini blogged for the world to see.  Let your client know this.

Let your client in on what is measurable and what is not.  An easy way is to print out an excel spreadsheet and show your client the latest sentiment analytical report.  It’s easy to do.  Check out socialmention and it is a easy way to start that conversation with a potential client or maintain good relations with a client.  Keep the interest of the client.  Break down what they need to know and what your current campaign hopes to bring.  We all know its trial and error when reaching out to potential customers.  Your enthusiasm and your conversation goes along way.

About the Author:
Francesca Alexander is a Content Marketer in Social Media. You can follow her on Twitter @GlobalGirl_LA

Measure the ROI of Social Media Marketing Campaign to Know your Net Profit

Posted by Erwin Felicilda on Dec 4, 2010 in Social Media News | 0 comments

Is it correct to say that by measuring the ROI of social media marketing campaign will help you to scale the net profits involved in the business?

What are the good indictors that work to know the outcome of social media campaigns, and which ones don’t work well?

All these apprehensions have to be answered subtly before measuring the ROI of social media marketing campaign. It is quite true and even seen that corporate are increasingly moving to social media marketing campaigns to promote their business and the products, but analyzing the ROI of social media marketing campaigns turns out to be a complex task altogether. There are many significant points that need to be analyzed when gauging the social media marketing campaign for knowing exactly the amount of profits incurred.

Here are few ways to precisely measure ROI of social media marketing campaigns:

Concrete Business Goals and Plans: ROI can be accurately measured if you are aware about your business goals and motives. If you are not aware about your business goals then you cannot simply think of achieving impressive ROIs from the online social media marketing campaigns. As the basic ROI measurement formula prevails – ROI = (X – Y) / Y, where X is final value and Y is starting value. Now supposing, if the investment made is $10 and the return is $30 then ROI comes to be (30 – 10) / 10 = 3 times the total initial investment. It is significant to note down here that you also need to be aware about the baselines of your business as you cannot measure ROIs if you are not known about the baselines.

Follow the Metric Tools: The following metric tools also play the crucial role in measurement of precise ROI of social media marketing campaign:

Google Analytics: Google analytics is freely available medium that offers qualitative baseline on different factors. Using the Google analytics you can easily track the incoming links as well as the user activities.

Omniture: Omniture offers smart ROI measurement services and it also has the components that help in tracing Facebook and Twitter metrics.

TweetMeme Analytics: It is essentially a useful and helpful Analytic program to gauge the ROI of any social media marketing campaign provided you use the retweet buttons in your website. The nature of functioning of TweetMeme Analytics is almost similar to Google Analytics.

PostRank Analytics: The exceptional suite of tools is quite effective in measuring the ROI, where the website administrator or SEO expert can actually read through the messages and comments from the other websites that actually contribute to the sentiments of your business.

Sentiment Analysis Tools: These ROI measurement tools include:

Viral Heat: Viral Heat is a smart and affordable social media ROI gauging tool that works for the Twitter.

Twendz: Twendz is also a smart basic real-time social media ROI gauging tool for Twitter sentiments tool.

Tweet Feel: Twendz is also a smart real-time social media ROI gauging tool for Twitter sentiments tool.

These and many other effective online tools and analytics work together to bring out the best ROI measurements from social media campaigns and get the best results.

Ways of Optimizing Blog in Search Engines

Posted by Erwin Felicilda on Nov 17, 2010 in Blogging, Features, Internet Marketing, SEO, Social Media News | 15 comments

The freshness and uniqueness of the blog decides its traffic rate. There are a number of ways to get more visitors to a blog which includes writing style, keywords using techniques, directory submission, and a few other techniques.

Everyone today wants to know the secret of getting maximum traffic to their blog. Blogs have become one of the most effective marketing tools in the e-commerce world. The best way to make your blog popular on the World Wide Web is to create search engine responsive blog posts. Follow the search engine optimization parameters and take care of the integrities that are essential to be on top of the SERPs.

Here are just a few techniques or ways to optimize your blog:

Quality of the Blog: First thing is the quality of the blog and quality stands for good and error free English. There shouldn’t be any grammatical mistakes. The most important thing is the uniqueness of the blog. Any plagiarism or stolen phrase or sentence can hamper the blog even the site as well. So, there should not be any question about the uniqueness of the blog.

Writing Style of the Blog: The writing style of the blog should not be complicated as it is targeted for everyone to read. So, presentation of the blog posts should be in a simple and easy to browse through. The blog post should be accompanied by interesting pictures for gluing more visitors.

Proper use of Keywords: Keywords play the most important role in optimizing. It has almost fifty percent importance of the whole search engine optimization techniques. There are lots of keywords are found when one wants to get suitable keyword for a particular blog. However the smartness is choosing such keyword which has low competition rate but comes with great popularity. When the proper keyword is chosen then one can start his blogging. Nevertheless one thing should always be kept in mind that the particular targeted keyword must be used in the title of the blog as well.

Use of Social Media: Posting the blog in various social media channels is another technique for making better page rank of a blog. Plenty of people regularly visit social media channels. So, if one posts his blog in social media sites, then surely he opens the door of best page rank for his blog. Article submission in top directories is a very effective way of getting better page rank. There are plenty of top directories where one needs to post his blog to get more visitors.

Of course, there is other more advance way to optimize your blog or site other than what was stated here but using these first few pointers will give you a head start compare to other countless sites floating around the internet with no little or no chance of being found.

Use of Social Media Networks for Effective, Active and Improved Business Marketing

Posted by Erwin Felicilda on Sep 27, 2010 in Features, Social Media News | 1 comment

Marketing plays a very significant role in the organization’s overall success and development. Some of the main marketing activities are advertising, promotions, sales, customer service and relations. It is very important for an organization to market their product or service before and after its introduction from the customer’s perspective. The marketing strategies and functions carried out in order to market the products to the customers and boost its sales, understanding the preferences of the customers must be creative, effective and cost-effective.

The most common form of marketing is through advertising. Creative and effective advertising targeted at the intended customers can boost the sales, and improve the performance and popularity of the organization and can make stronger presence among the customer base. However, with the advancement of technology, internet and social media, they have paved in way for newer, advanced and active marketing.

The popularity of the social networking among the internet users and with the number of people joining and using the social media and networking services to communicate among themselves increasing each day, it has got a lot of attraction from the marketing professionals and has kindled in their thoughts to make use of it for effective, active and result-oriented marketing.

The Social Media Marketing (SMM) is a latest of its kind, in which the social media, sharing and networking sites and platforms are interactively used by the organizations to promote their products and services, by sending across mails, messages (with text, audio, video and other media contents), online ads to the users, and posting the same on online discussion boards, blogs, groups, communities and other online forums.

Some of the social media networks are face book, twitter, YouTube, MySpace, Digg, Blogger, wikis, podcasts etc. In this way, the direct customers are targeted, bringing about a greater awareness of the products and services among the customers. This is an active marketing strategy, in the sense that the customers can give reviews/responses and opinions on the products and services, triggering a row of discussions, conversations and comments from the customers online.

The response information from the users, can be effectively used for better understanding the preferences and choice of the customers and consider them to improvise the products and services, as also the same can be used to develop the business of the organization.

The advantages of the social media marketing are: they directly involve the communication with intended customers, provide information and understanding of customer preferences from which organizations can devise better business strategies, increase its presence and reputation as brand and it is cost-effective.

Though the social media marketing involves greater challenges, innovation and creativity, the power of social media networking and internet along with the effective marketing ideas and approaches can take the businesses to greater heights of success. Its time organizations go online with social media marketing, to promote their products and services, and attract and retain the customer base.

CPA Marketing – Right Avenue for You!

Posted by Erwin Felicilda on Sep 27, 2010 in Features, Uncategorized | 1 comment

With the advancement of internet and its web related technologies, the companies are actively using them for marketing. This in turn, has benefited many people who help these companies, in marketing their products and services online through advertising about them online using affiliate-marketing programs, particularly CPA Marketing.

Getting Started with CPA Marketing…
If you are a novice to the term ‘CPA Marketing’, then this article might be of immense use to you.

Cost per Action Marketing, which is called as CPA Marketing, is a marketing strategy in which the advertisers pay the marketers based on a particular set of user actions and responses that involves their advertisements. Those actions can be filling out a form by the visitor, email information submission, just clicking on a link, request for trial offer or sale of the product and services or anything of that sort.

These CPA Marketing companies maintain a CPA Marketing Networks to which a number of persons or affiliate marketers can get connected by registering with the network. After which, the registered advertisers are given the advertisement link or code, which they can embed or use in their web pages, blogs and other online platforms to generate traffic and attract visitors.

When the visitor or user, performs any of the pre-agreed list of actions, on the advertisement, the response generated as the result of that action is sent to the advertiser, for their use. In turn the advertiser pays the agreed upon rates to the CPA Marketing companies. These CPA marketing companies give out a part of the payments it received to their registered affiliate marketers.

Tips for helping you understand about CPA Marketing

Research on the CPA marketing strategies, their working and most importantly get the ideas and views of experienced CPA marketers.

 Identify the intended customer groups and their online communities for which the advertisement is targeted at.
 Choose good CPA Marketing Networks, after analysis of their legitimacy, payment mode etc.
 Learn and use the appropriate keywords, to generate search traffic to your site.
 Keep looking out for the status of the product, which has been advertised, in the current market
 Make use of the online training courses, reviews, eBooks and other resources.
 Interact with the CPA Affiliate manager.

Who can join CPA Networks?

Anyone with the knowledge of CPA Marketing can join CPA Marketing Networks, but who have joined can have their own sites, blogs or accounts in social networking sites. Knowledge of how to identify the online groups and communities of the targeted users of the advertisement will also help the marketers in CPA Networks.

CPA Marketing has gained popularity in the online marketing sector, as it is huge form of income generator and also involves low-cost from the advertiser perspective. With lots of creativity, and ideas gathered from training courses, reviews and from the experiences of other marketers, newbie marketers can do wonders and benefit themselves financially as well as benefit the CPA Marketing companies and companies that have advertised.