Known Blog
Electronic Spring Cleaning
Let’s be frank, no one really enjoys spring cleaning and coming to terms with what a hot mess your home has turned into during the winter, but sooner or later it must be done. The same goes for cleaning your electronic world. It’s time to cut the clutter. We will go over your inbox, the “friends” that you’ve accumulated and your LinkedIn. First, let’s organize your email inbox. If you use Google mail, the biggest favor you can do for yourself is turn on the priority inbox setting, which will prioritize your emails in terms of what...
read more5 Blog Posts to Help Your Blog’s SEO
No matter is if you’re an SEO champion or a newbie, doing your research and learning new techniques to improving your content’s optimization is never a bad thing. Like many emerging medias, search engine optimization is neither something you can master in a day, nor is it a one-time affair. To get to the optimum level of search engine optimization, a blogger has to understand everything from in-bound linking and proper content writing, to keyword use and tagging. Having a student mentality will help keep you ready to learn enough to be the...
read moreThe Construction and Property sectors: Social Media and traditional marketing.
The construction and property sectors in the UK and how they’ve adapted to Social Media marketing. Marketing and construction?? The construction and property sectors have both had a pretty rough few years and it’s only because of the banking crisis and subsequent collapse of much of the world’s economies that I moved back to my marketing roots. I’m very happy that I did, because Social Media has made the world of marketing a very exciting place to be, but it wasn’t through choice! Since the Web 2.0 or...
read moreMigrating Abilities Shut Off- Facebook Flop?
Just as quickly as it came, the ability to switch Facebook profiles to pages appears to be shut off. Perhaps it was the negative press from websites such as Mashable and the apparent issues with the migrations that users were having that brought the new feature to a stop. While this new feature was popular and helpful to some businesses, it became a social media nightmare for many users who did not fully grasp what they would be losing by changing over their pages. Some of the key complaints about the previous-profiles-turned-pages...
read moreTweet Tricks
With more than 89 million unique visitors and about 640 tweets per second, according to website-monitoring, Twitter is a lightning-fast way to communicate with your audiences. You want to be sure that your time on Twitter is used correctly, so here I will share some tips and tricks to making your Twitter time more effective. First, you need to find the right followers to engage with. Use “Find People” to find tweeters who are already your customers and follow them. Now, use Twitter Search to find who else would be a good follower. Search...
read moreSocial Book Marking for Internet Marketing
Social book marking has become an extensive sea of websites on which to take note of and share websites that you find interesting. These sites allow users to keep track or, organize, search, share and manage their bookmarks online. Websites such as StumbleUpon, Digg and Delicious have also become great tools for internet marketers because you can use them at every stage of a campaign. For example, you could conduct research about a specific topic and gain perspective about what consumers think about a brand by searching on reddit. Then you can...
read moreSocial Media Focus: PGA Tour Lifts Ban Making Way for S.M. Campaign
With changing times comes changing attitudes, as exemplified by the PGA Tour and its recent lifting of the ban on cell phones to embrace a social media campaign for the Cadillac Championship at Doral. In a complete about-face of its former “no cell phone” policy, the PGA is diving head first into social media to engage its 30-and-under audience. Perhaps the tech-savvy fans and the guys holding up the “Quiet Please” signs can get along after all. The campaign for the Cadillac Championship is broken down into pre-tournament and...
read moreKeeping Your Client Out of the Loop Can Get You Out of a Job
I recently heard from a very young hip company that had hired a group to “handle” their social media for their new product. The social media company’s contract was up for renewal and they were days away from well being fired. This social media company told the client basically they did not know what they’re doing and leave it up to them because they will take care of it. Now when the client asked questions they almost repeated this sentiment and they did not take any of their questions seriously. In fact when the client asked...
read moreLinking in and out, an SEO “upper”
Links for blogs, both internal and external, is one of those basic skills that anyone jumping into the realm of developing SEO needs to understand. Let’s go over the vocabulary first. Internal links come from other websites to lead to your website or blog. External links, start from your website or blog and lead to others. Both types of links function as increases to your SEO, unless you make some fatal errors. Here, I will take a look at what will help and possibly hurt you. Firstly, these links are important because of the spider web...
read moreIs Facebook advertising worth the cost, and what else is out there?
Unless you have been living in a hole for the last few years, you know how extensive the influence of Facebook has become in the world of social media and marketing. With an estimated 650 million users around the world, you would be ill-fated for not paying attention the media power of the site. One-quarter of all time spent on the internet in the U.S. is on Facebook, according to Michael Lazerow, CEO of Buddy Media. Internet marketers know that there are potential customers and opportunities for buying in Facebook Land, and for the last year...
read more