Known Blog
Social Media Focus: Vail Resorts’ Epic Mix
Everyone on the slopes in Colorado is buzzing about the Vail Resorts’ Epic Mix this season, and the social media marketing campaign behind it. When a skier or snowboarder buys a season pass or a PEAKS card, which allows multi-mountain access, for Vail Resorts, he or she gets a pass with a radio frequency chip that get scanned at every chairlift the person hops on to. The pass keeps track of the general area that you ski in, like a GPS, as well as your vertical feet accomplished during the day. The Epic Mix also awards the snow enthusiast...
read moreBeing Social on Social Media. What a Thought
For any social media campaign, some of the key elements of making it successful are having a clear message and having a creative way of sharing that message with your audience that gets them interested. The goal of your campaign should be to get people interested in what your organization has to say, get them talking about it, and get them to share with their friends in social media land. You want to create a social buzz about your organization. Notice the emphasis on being “social” for social media. Many companies and organizations make...
read moreEnriching Content to Improve SEO
Search engine optimization has become a key tactic that companies are using to increase traffic to their websites and drive up their sales. SEO has become very important in the world of web-based marketing very quickly, but like so many other aspects of marketing, people run blindly into the night with it, or worse they pay someone else without having a clear direction in mind. One of the most important directions to have is based on the content your company is putting out to the public. Without rich content, it doesn’t matter where you...
read moreMeasure the ROI of Social Media Marketing Campaign to Know your Net Profit
Is it correct to say that by measuring the ROI of social media marketing campaign will help you to scale the net profits involved in the business? What are the good indictors that work to know the outcome of social media campaigns, and which ones don’t work well? All these apprehensions have to be answered subtly before measuring the ROI of social media marketing campaign. It is quite true and even seen that corporate are increasingly moving to social media marketing campaigns to promote their business and the products, but analyzing the...
read moreSocial Media No-No’s
I’ve spent some time talking about things that companies should be doing with their social media, but what about the things that companies should not do ever on social media pages? Sometimes, doing something wrong can be just as costly, if not more so, than doing a lot of other things right. Making the wrong move, or letting an employee or intern make the wrong move on your blog, Twitter, FourSquare or other social media page can have a nasty backlash of a mess for your company to clean up. Makes sure that the person(s) in your company who...
read moreIncreasing Your Facebook Presence
With over 500 million active users on Facebook, and about half of them checking in daily just to see what’s going on, it is no wonder that companies big and small are trying to get in on the action. So how does a company increase their Facebook presence in order to get to all these people? This first step is to constantly remind people that the company FB page exists. People are bombarded with new social media pages, blogs, wikis and all the rest every day, and if you don’t make sure they know your company has it, then the FB page is...
read moreEngaging Social Media Brings Financial Value to Companies
While some business owners might think that just having social media outlets established for his or her company as a way to increase its visibility and profits, this is not the case. For a company to have social media enabled is one thing, using it successfully is another. The idea that simply putting up a Facebook, Twitter or blog page in the hopes that it will increase traffic to the company’s own website is misguided, and will not help the business or organization. Social media involves a lot more than simply setting up an account and...
read moreWays of Optimizing Blog in Search Engines
The freshness and uniqueness of the blog decides its traffic rate. There are a number of ways to get more visitors to a blog which includes writing style, keywords using techniques, directory submission, and a few other techniques. Everyone today wants to know the secret of getting maximum traffic to their blog. Blogs have become one of the most effective marketing tools in the e-commerce world. The best way to make your blog popular on the World Wide Web is to create search engine responsive blog posts. Follow the search engine optimization...
read moreUse of Social Media Networks for Effective, Active and Improved Business Marketing
Marketing plays a very significant role in the organization’s overall success and development. Some of the main marketing activities are advertising, promotions, sales, customer service and relations. It is very important for an organization to market their product or service before and after its introduction from the customer’s perspective. The marketing strategies and functions carried out in order to market the products to the customers and boost its sales, understanding the preferences of the customers must be creative, effective and...
read moreCPA Marketing – Right Avenue for You!
With the advancement of internet and its web related technologies, the companies are actively using them for marketing. This in turn, has benefited many people who help these companies, in marketing their products and services online through advertising about them online using affiliate-marketing programs, particularly CPA Marketing. Getting Started with CPA Marketing… If you are a novice to the term ‘CPA Marketing’, then this article might be of immense use to you. Cost per Action Marketing, which is called as CPA Marketing, is a...
read moreMessage from the CEO
I would like to personally welcome you to KnownMedia! Feel free to contact us in regards to the services we have to offer. We can't wait to take your business to the next level!
Erwin Felicilda
CEO